Peregrine is a luxury apartment community in the international hub of Irving, Texas, designed for a new generation of well-traveled and culturally curious professionals. The identity draws from both the peregrine falcon and the property’s sleek, mid-century modern interiors, resulting in a logo that feels simple, dynamic, and distinctly modern. The rest of the brand is intentionally understated, allowing the logo to take center stage while still echoing its curves and forms throughout the visual system.

Studio: Matchbox Studio
Role: Lead Brand Designer
Copywriting: Greg Reese
Creative Direction: Zach Hale