The 18th year of the National Student Show & Conference centered on the theme of “design breakthroughs”—a nod to both creative discoveries and breaking into the design industry. To bring this idea to life, the creative team developed an interactive AR poster, featuring eighteen variations of “NSSC18” that guided users to the conference website.

Studio: Matchbox Studio
Role: Lead Brand Designer
Creative Direction: Zach Hale
Motion Designer: Kai Dewitt