Brand Identity
Illustration
Collateral

For the National Student Show and Conference’s 18th year, our team developed an AR experience that interacts with a 2-color newsprint poster. The experience features eighteen variations of “NSSC18” and leads you to the conference website to sign up. The driving concept behind this year’s theme was “design breakthroughs” which was a a play on creative breakthroughs, but also breaking through the design industry.

Studio: Matchbox Studio
Creative Direction: Zach Hale
Motion Design: Kai Dewitt